A Problem Worth Solving
Book2Boat is a project built around a real problem. The Florida Keys has some of the best charter captains in the world — experienced, licensed, passionate about what they do — and yet the platforms they rely on to get booked are either outdated, overpriced, or built for a national audience that doesn't understand the Keys.
Platforms like FishingBooker and Viator take 20–30% of every booking. That's real money coming out of a captain's pocket on every single trip. And on the guest side, there's still no modern, reliable way to find and book a Keys charter with confidence.
I'm AJ — Key West local and entrepreneur. I'm not a captain, but I build things, and I saw a gap worth filling. Book2Boat is one of several projects I'm working on, and this one matters to me because the captains here deserve a platform that actually works in their favor.
The model is simple: list for free, keep 100% of what you charge, and guests pay a 5% service fee at checkout. No hidden cuts. No platform profiting at the captain's expense.